Points of frustration still exist, though, as executives have admitted that piracy is still a problem, albeit a smaller one.Ī cursory search of Kickass Torrents, Torrentz and the Pirate Bay make it clear that users are still sharing Illustrator, After Effects and Acrobat XI without too much concern of being identified. But since then, we’ve been building a new enterprise area where we still use channels, but have key Adobe specialists in charge of big accounts.”Ī TorrentFreak report noted that Adobe’s Creative Cloud service currently has more than 2,308,000 subscribers, attracting 464,000 new customers between the end of the first and second quarters of 2014. “Two years ago we sold everything through channel partners. It’s hard to measure, but we’ve seen many companies seeking partnerships that in the past wouldn’t have done so,” he said Wednesday. Fabio Sambugaro, vice president of Enterprise Latin America, told BN Americas the changes also been a resounding success for clients. Prices have also become more affordable: Instead of paying hundreds of dollars for a product up front, customers can now pay a much smaller subscription fee that puts much less of a dent in their wallet.Īdobe executives have said that their revised business model has paved the way for licensing deals that have attracted potential corporate sponsors.
Switching to the cloud has made illegally downloading Adobe property much more difficult, with the company threatening pirates with legal action and employing digital rights management (DRM) technology that thwarts multiple people from accessing the same account.
The change was motivated by a variety of factors that included piracy, with countless customers opting out of premium Adobe packages in favor of “freemiums.” In May of last year, Adobe made headlines that rippled through the technology world by making it clear that the San Jose-based company would abandon boxed products and replace them with a cloud-based subscription model.
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Despite the recent announcement from Adobe Systems (NASDAQ:ADBE) that Photoshop, Illustrator and other products popular with artists and designers would be accessible via cloud-based storage, the software remains one of the most popular items on BitTorrent websites across the Internet.
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